{"id":2689,"date":"2023-03-23T15:56:27","date_gmt":"2023-03-23T15:56:27","guid":{"rendered":"https:\/\/olfactoryambition.com\/?p=2689"},"modified":"2024-01-31T10:55:44","modified_gmt":"2024-01-31T10:55:44","slug":"the-costs-behind-a-bottle-of-perfume-breaking-it-down-with-an-example","status":"publish","type":"post","link":"https:\/\/olfactoryambition.com\/fr\/the-costs-behind-a-bottle-of-perfume-breaking-it-down-with-an-example\/","title":{"rendered":"Les co\u00fbts d'un flacon de parfum : exemples \u00e0 l'appui"},"content":{"rendered":"<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-bef6a82\" data-block-id=\"bef6a82\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-bef6a82-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-da53c2d\" data-v=\"4\" data-block-id=\"da53c2d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-da53c2d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-da53c2d-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-471799f\" data-block-id=\"471799f\"><style>.stk-471799f{margin-bottom:0px !important}<\/style><p class=\"stk-block-text__text\">Aujourd'hui, j'aimerais aborder un sujet dont on ne parle pas assez : le co\u00fbt de production d'un parfum. Nous savons tous que les parfums peuvent \u00eatre tr\u00e8s chers, mais vous \u00eates-vous d\u00e9j\u00e0 demand\u00e9 combien co\u00fbte r\u00e9ellement la cr\u00e9ation d'un parfum ? Plongeons dans ce monde de senteurs et de centimes, et faisons la lumi\u00e8re sur les aspects financiers de l'industrie du parfum, avec un exemple de calcul.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-a882d8f\" data-block-id=\"a882d8f\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-da2f572\" data-block-id=\"da2f572\"><style>.stk-da2f572{margin-bottom:50px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-da2f572-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b090f11\" data-v=\"4\" data-block-id=\"b090f11\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b090f11-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b090f11-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-422438e\" id=\"the-cost-of-manufacturing-perfume\" data-block-id=\"422438e\"><h2 class=\"stk-block-heading__text\">Le co\u00fbt de fabrication des parfums<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-e0cf7dd\" data-block-id=\"e0cf7dd\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-e0cf7dd-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk--hide-tablet stk--hide-mobile stk-block stk-18a968b\" data-v=\"4\" data-block-id=\"18a968b\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-18a968b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-18a968b-inner-blocks\">\n<p>La fabrication d'un parfum est-elle donc co\u00fbteuse ? Cela d\u00e9pend des ingr\u00e9dients et du processus de cr\u00e9ation. Un parfum peut contenir divers ingr\u00e9dients, comme des huiles essentielles, des produits chimiques aromatiques et des alcools. Le co\u00fbt de ces ingr\u00e9dients varie, mais en moyenne, il n'est pas aussi \u00e9lev\u00e9 qu'on pourrait le penser.<\/p>\n\n\n\n<p>Par exemple, le co\u00fbt r\u00e9el de fabrication d'un parfum peut ne repr\u00e9senter qu'une fraction de son prix de vente au d\u00e9tail. En effet, la cr\u00e9ation d'un parfum en grande quantit\u00e9 peut \u00eatre relativement peu co\u00fbteuse, surtout si on la compare aux autres co\u00fbts li\u00e9s \u00e0 l'acheminement du produit.<\/p>\n\n\n\n<p>Cela m'am\u00e8ne \u00e0 la partie la plus co\u00fbteuse : mettre le produit entre les mains du consommateur. Le secteur de la parfumerie est tr\u00e8s concurrentiel et le marketing joue un r\u00f4le crucial dans la diff\u00e9renciation d'une marque par rapport aux autres. Qu'il s'agisse de l'appui de c\u00e9l\u00e9brit\u00e9s ou de campagnes publicitaires somptueuses, les entreprises d\u00e9pensent une fortune pour promouvoir leurs parfums.<\/p>\n\n\n\n<p>En outre, l'emballage est un autre facteur de co\u00fbt important. Les flacons de parfum sont souvent con\u00e7us pour \u00eatre visuellement attrayants et luxueux, et deviennent m\u00eame parfois des objets de collection. Ces flacons sophistiqu\u00e9s peuvent augmenter consid\u00e9rablement le co\u00fbt total du produit.<\/p>\n\n\n\n<p>Et n'oublions pas la distribution. L'acheminement des parfums de l'usine aux rayons des magasins implique des frais d'exp\u00e9dition, de stockage et d'autres co\u00fbts logistiques, qui s'additionnent eux aussi.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk--hide-desktop stk-block stk-f527d40\" data-block-id=\"f527d40\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f527d40-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-185ab4b\" data-v=\"4\" data-block-id=\"185ab4b\"><style>@media screen and (min-width:690px){.stk-185ab4b{flex:1 1 calc(33.333% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (min-width:690px) and (max-width:999px){.stk-185ab4b{flex:0 1 calc(33.3% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-185ab4b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-185ab4b-inner-blocks\">\n<div class=\"wp-block-stackable-team-member stk-block-team-member stk-block stk-8fcb18f is-style-default\" data-v=\"2\" data-block-id=\"8fcb18f\"><style>.stk-8fcb18f-container{border-radius:15px !important;overflow:hidden !important}@media screen and (max-width:999px){.stk-8fcb18f-container{border-radius:15px !important;overflow:hidden !important}}@media screen and (max-width:689px){.stk-8fcb18f-container{border-radius:15px !important;overflow:hidden !important}.stk-8fcb18f .stk-block-team-member__content{min-height:0px !important}}<\/style><div class=\"stk-block-team-member__content stk-content-align stk-8fcb18f-column stk-container stk-8fcb18f-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks has-text-align-center stk-8fcb18f-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-b67bb36\" data-block-id=\"b67bb36\"><style>.stk-b67bb36 .stk-img-wrapper{width:150px !important;height:150px !important}.stk-b67bb36 .stk-img-wrapper img,.stk-b67bb36 .stk-img-wrapper::after,.stk-b67bb36 .stk-img-wrapper::before{mask-image:url('data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDAgMTAwIiBwcmVzZXJ2ZUFzcGVjdFJhdGlvPSJub25lIj48Y2lyY2xlIGN4PSI1MCIgY3k9IjUwIiByPSI1MCI+PC9jaXJjbGU+PC9zdmc+') !important;-webkit-mask-image:url('data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDAgMTAwIiBwcmVzZXJ2ZUFzcGVjdFJhdGlvPSJub25lIj48Y2lyY2xlIGN4PSI1MCIgY3k9IjUwIiByPSI1MCI+PC9jaXJjbGU+PC9zdmc+') !important}@media screen and (max-width:999px){.stk-b67bb36{margin-bottom:15px !important}.stk-b67bb36 .stk-img-wrapper{width:140px !important;height:140px !important}}@media screen and (max-width:689px){.stk-b67bb36{margin-bottom:10px !important}.stk-b67bb36 .stk-img-wrapper{width:120px !important;height:120px !important}}<\/style><figure class=\"stk-img-wrapper stk-img--shape stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-1163\" src=\"https:\/\/olfactoryambition.com\/wp-content\/uploads\/2023\/02\/My-profile-pic.jpeg\" width=\"1120\" height=\"1120\" alt=\"\" title=\"\" srcset=\"https:\/\/olfactoryambition.com\/wp-content\/uploads\/2023\/02\/My-profile-pic.jpeg 1120w, https:\/\/olfactoryambition.com\/wp-content\/uploads\/2023\/02\/My-profile-pic-300x300.jpeg 300w, https:\/\/olfactoryambition.com\/wp-content\/uploads\/2023\/02\/My-profile-pic-1024x1024.jpeg 1024w, https:\/\/olfactoryambition.com\/wp-content\/uploads\/2023\/02\/My-profile-pic-150x150.jpeg 150w, https:\/\/olfactoryambition.com\/wp-content\/uploads\/2023\/02\/My-profile-pic-768x768.jpeg 768w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c45128a\" id=\"peter-kruck\" data-block-id=\"c45128a\"><style>.stk-c45128a{margin-bottom:0px !important}@media screen and (max-width:999px){.stk-c45128a{margin-bottom:0px !important}.stk-c45128a .stk-block-heading__text{font-size:21px !important}}@media screen and (max-width:689px){.stk-c45128a{margin-bottom:0px !important}.stk-c45128a .stk-block-heading__text{font-size:18px !important}}<\/style><h3 class=\"stk-block-heading__text\">Peter Kr\u00fcck<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f792604\" data-block-id=\"f792604\"><style>@media screen and (max-width:999px){.stk-f792604{margin-bottom:15px !important}.stk-f792604 .stk-block-text__text{font-size:14px !important}}<\/style><p class=\"stk-block-text__text\">@olfactoryambition<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-1408d91\" data-block-id=\"1408d91\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-icon-button stk-block-icon-button stk-block stk-9373e90\" data-block-id=\"9373e90\"><style>.stk-9373e90 .stk-button{background:#c13584 !important}@media screen and (max-width:999px){.stk-9373e90 .stk-button .stk--inner-svg svg:last-child{height:14px !important;width:14px !important}}@media screen and (max-width:689px){.stk-9373e90 .stk-button .stk--inner-svg svg:last-child{height:12px !important;width:12px !important}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/www.instagram.com\/peter_krueck\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg data-prefix=\"fab\" data-icon=\"instagram\" class=\"svg-inline--fa fa-instagram fa-w-14\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg><\/div><\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-button stk-block-icon-button stk-block stk-bdcad39\" data-block-id=\"bdcad39\"><style>.stk-bdcad39 .stk-button{background:var(--theme-palette-color-6,#030306) !important}.stk-bdcad39 .stk-button .stk--inner-svg svg:last-child,.stk-bdcad39 .stk-button .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:var(--theme-palette-color-8,#ffffff) !important}@media screen and (max-width:999px){.stk-bdcad39 .stk-button .stk--inner-svg svg:last-child{height:14px !important;width:14px !important}}@media screen and (max-width:689px){.stk-bdcad39 .stk-button .stk--inner-svg svg:last-child{height:12px !important;width:12px !important}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/www.tiktok.com\/@olfactoryambition\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fab\" data-icon=\"tiktok\" class=\"svg-inline--fa fa-tiktok fa-w-14\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M448,209.91a210.06,210.06,0,0,1-122.77-39.25V349.38A162.55,162.55,0,1,1,185,188.31V278.2a74.62,74.62,0,1,0,52.23,71.18V0l88,0a121.18,121.18,0,0,0,1.86,22.17h0A122.18,122.18,0,0,0,381,102.39a121.43,121.43,0,0,0,67,20.14Z\"><\/path><\/svg><\/div><\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-button stk-block-icon-button stk-block stk-9b9eb7a\" data-block-id=\"9b9eb7a\"><style>.stk-9b9eb7a .stk-button{background:#c4302b !important}@media screen and (max-width:999px){.stk-9b9eb7a .stk-button .stk--inner-svg svg:last-child{height:14px !important;width:14px !important}}@media screen and (max-width:689px){.stk-9b9eb7a .stk-button{min-height:0px !important}.stk-9b9eb7a .stk-button .stk--inner-svg svg:last-child{height:12px !important;width:12px !important}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/www.youtube.com\/@olfactoryambition\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg data-prefix=\"fab\" data-icon=\"youtube\" class=\"svg-inline--fa fa-youtube fa-w-18\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg><\/div><\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cb17dfd\" data-v=\"4\" data-block-id=\"cb17dfd\"><style>@media screen and (min-width:690px){.stk-cb17dfd{flex:1 1 calc(66.66699999999999% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (min-width:690px) and (max-width:999px){.stk-cb17dfd{flex:0 1 calc(66.7% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (max-width:689px){.stk-cb17dfd{flex:0 1 calc(100% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cb17dfd-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-cb17dfd-inner-blocks\">\n<p>La fabrication d'un parfum est-elle donc co\u00fbteuse ? Cela d\u00e9pend des ingr\u00e9dients et du processus de cr\u00e9ation. Un parfum peut contenir divers ingr\u00e9dients, comme des huiles essentielles, des produits chimiques aromatiques et des alcools. Le co\u00fbt de ces ingr\u00e9dients varie, mais en moyenne, il n'est pas aussi \u00e9lev\u00e9 qu'on pourrait le penser.<\/p>\n\n\n\n<p>Par exemple, le co\u00fbt r\u00e9el de fabrication d'un parfum peut ne repr\u00e9senter qu'une fraction de son prix de vente au d\u00e9tail. En effet, la cr\u00e9ation d'un parfum en grande quantit\u00e9 peut \u00eatre relativement peu co\u00fbteuse, surtout si on la compare aux autres co\u00fbts li\u00e9s \u00e0 l'acheminement du produit.<\/p>\n\n\n\n<p>Cela m'am\u00e8ne \u00e0 la partie la plus co\u00fbteuse : mettre le produit entre les mains du consommateur. Le secteur de la parfumerie est tr\u00e8s concurrentiel et le marketing joue un r\u00f4le crucial dans la diff\u00e9renciation d'une marque par rapport aux autres. Qu'il s'agisse de l'appui de c\u00e9l\u00e9brit\u00e9s ou de campagnes publicitaires somptueuses, les entreprises d\u00e9pensent une fortune pour promouvoir leurs parfums.<\/p>\n\n\n\n<p>En outre, l'emballage est un autre facteur de co\u00fbt important. Les flacons de parfum sont souvent con\u00e7us pour \u00eatre visuellement attrayants et luxueux, et deviennent m\u00eame parfois des objets de collection. Ces flacons sophistiqu\u00e9s peuvent augmenter consid\u00e9rablement le co\u00fbt total du produit.<\/p>\n\n\n\n<p>Et n'oublions pas la distribution. L'acheminement des parfums de l'usine aux rayons des magasins implique des frais d'exp\u00e9dition, de stockage et d'autres co\u00fbts logistiques, qui s'additionnent eux aussi.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-c9587f9\" data-block-id=\"c9587f9\"><style>.stk-c9587f9{height:50px !important}@media screen and (max-width:689px){.stk-c9587f9{height:50px !important}}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-04c9c65 is-style-default\" data-v=\"2\" data-block-id=\"04c9c65\"><style>.stk-04c9c65{padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-bottom:0px !important}.stk-04c9c65-container{box-shadow:7px 5px 30px #48497927 !important}.stk-04c9c65 .stk-block-call-to-action__content{padding-top:10px !important;padding-right:16px !important;padding-bottom:16px !important;padding-left:16px !important}@media screen and (max-width:689px){.stk-04c9c65{margin-bottom:0px !important}}<\/style><div class=\"stk-block-call-to-action__content stk-content-align stk-04c9c65-column stk-container stk-04c9c65-container stk-hover-parent\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-04c9c65-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-224e2ca\" data-block-id=\"224e2ca\"><style>.stk-224e2ca{margin-bottom:14px !important}.stk-224e2ca .stk-block-text__text{font-size:26px !important;font-weight:500 !important}@media screen and (max-width:999px){.stk-224e2ca .stk-block-text__text{font-size:26px !important}}@media screen and (max-width:689px){.stk-224e2ca .stk-block-text__text{font-size:22px !important}}<\/style><p class=\"stk-block-text__text\">Jette un coup d'\u0153il aux ressources suivantes :<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-5cf8ee5\" data-block-id=\"5cf8ee5\"><style>.stk-5cf8ee5{padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important}.stk-5cf8ee5 .stk-inner-blocks{column-gap:30px !important}.stk-5cf8ee5 .stk-block-button,.stk-5cf8ee5 .stk-block-icon-button{flex:1 !important}@media screen and (max-width:999px){.stk-5cf8ee5 .stk-inner-blocks{column-gap:1px !important;row-gap:15px !important}.stk-5cf8ee5 .stk-button-group{flex-wrap:wrap !important;flex-direction:row !important;align-items:center !important}.stk-5cf8ee5 .stk-block{flex-basis:0 !important}}@media screen and (max-width:689px){.stk-5cf8ee5 .stk-inner-blocks{column-gap:1px !important;row-gap:10px !important}}<\/style><div class=\"stk-row stk-inner-blocks has-text-align-left has-text-align-left-mobile stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-ff27671\" data-block-id=\"ff27671\"><style>.stk-ff27671{padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important}.stk-ff27671 .stk-button{padding-top:8px !important;padding-bottom:8px !important;background:#12a4e3e3 !important;border-radius:0px !important}.stk-ff27671 .stk-button .stk--inner-svg svg:last-child,.stk-ff27671 .stk-button .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:var(--theme-palette-color-1,#fd5a37) !important}.stk-ff27671 .stk-button__inner-text{font-size:14px !important}@media screen and (max-width:999px){.stk-ff27671 .stk-button__inner-text{font-size:13px !important}}@media screen and (max-width:689px){.stk-ff27671 .stk-button{padding-top:10px !important;padding-bottom:10px !important}.stk-ff27671 .stk-button__inner-text{font-size:10px !important}}<\/style><a class=\"stk-link stk-button stk--hover-effect-scale-more\" href=\"https:\/\/olfactoryambition.com\/fr\/mens-fragrances\/\"><span class=\"stk-button__inner-text\">Les hommes<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-57c913f\" data-block-id=\"57c913f\"><style>.stk-57c913f{padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important}.stk-57c913f .stk-button{padding-top:8px !important;padding-bottom:8px !important;background:#ed2b99c7 !important;border-radius:0px !important}.stk-57c913f .stk-button .stk--inner-svg svg:last-child,.stk-57c913f .stk-button .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:var(--theme-palette-color-1,#fd5a37) !important}.stk-57c913f .stk-button__inner-text{font-size:14px !important}@media screen and (max-width:999px){.stk-57c913f .stk-button__inner-text{font-size:13px !important}}@media screen and (max-width:689px){.stk-57c913f .stk-button{padding-top:10px !important;padding-bottom:10px !important}.stk-57c913f .stk-button__inner-text{font-size:10px !important}}<\/style><a class=\"stk-link stk-button stk--hover-effect-scale-more\" href=\"https:\/\/olfactoryambition.com\/fr\/women-fragrances\/\"><span class=\"stk-button__inner-text\">Les femmes<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-a863784\" data-block-id=\"a863784\"><style>.stk-a863784 .stk-button{padding-top:8px !important;padding-bottom:8px !important;background:var(--theme-palette-color-6,#030306) !important}.stk-a863784 .stk-button__inner-text{font-size:14px !important;color:var(--theme-palette-color-8,#ffffff) !important}@media screen and (max-width:999px){.stk-a863784 .stk-button__inner-text{font-size:13px !important}}@media screen and (max-width:689px){.stk-a863784 .stk-button{padding-top:10px !important;padding-bottom:10px !important}.stk-a863784 .stk-button__inner-text{font-size:10px !important}}<\/style><a class=\"stk-link stk-button stk--hover-effect-scale-more\" href=\"https:\/\/olfactoryambition.com\/fr\/recommendations\/\"><span class=\"has-text-color stk-button__inner-text\">Recommandations<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-80bda28\" data-block-id=\"80bda28\"><style>.stk-80bda28 .stk-button{padding-top:8px !important;padding-right:50px !important;padding-bottom:8px !important;padding-left:50px !important;background:var(--theme-palette-color-6,#030306) !important}.stk-80bda28 .stk-button__inner-text{font-size:14px !important;color:var(--theme-palette-color-8,#ffffff) !important}@media screen and (max-width:999px){.stk-80bda28 .stk-button__inner-text{font-size:13px !important}}@media screen and (max-width:689px){.stk-80bda28 .stk-button{padding-top:10px !important;padding-bottom:10px !important}.stk-80bda28 .stk-button__inner-text{font-size:10px !important}}<\/style><a class=\"stk-link stk-button stk--hover-effect-scale-more\" href=\"https:\/\/olfactoryambition.com\/fr\/fragrances-by-brands\/\"><span class=\"has-text-color stk-button__inner-text\">Marques<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-b30a0e6\" data-block-id=\"b30a0e6\"><style>.stk-b30a0e6 .stk-button{padding-top:8px !important;padding-right:36px !important;padding-bottom:8px !important;padding-left:36px !important;background:var(--theme-palette-color-6,#030306) !important}.stk-b30a0e6 .stk-button .stk--inner-svg svg:last-child,.stk-b30a0e6 .stk-button .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:var(--theme-palette-color-1,#fd5a37) !important}.stk-b30a0e6 .stk-button__inner-text{font-size:14px !important;color:var(--theme-palette-color-8,#ffffff) !important}@media screen and (max-width:999px){.stk-b30a0e6 .stk-button__inner-text{font-size:13px !important}}@media screen and (max-width:689px){.stk-b30a0e6 .stk-button{padding-top:10px !important;padding-bottom:10px !important}.stk-b30a0e6 .stk-button__inner-text{font-size:10px !important}}<\/style><a class=\"stk-link stk-button stk--hover-effect-scale-more\" href=\"https:\/\/olfactoryambition.com\/fr\/knowledge\/\"><span class=\"has-text-color stk-button__inner-text\">Connaissances<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-eada6f0\" data-block-id=\"eada6f0\"><style>.stk-eada6f0{height:50px !important}@media screen and (max-width:689px){.stk-eada6f0{height:50px !important}}<\/style><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-dab0d8d\" data-block-id=\"dab0d8d\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-4087\" src=\"https:\/\/olfactoryambition.com\/wp-content\/uploads\/2023\/03\/marketing-shooting-for-a-perfume-advertisment.webp\" width=\"1344\" height=\"896\" alt=\"le tournage marketing d&#039;une publicit\u00e9 pour un parfum contribuant \u00e0 son co\u00fbt\" title=\"\" srcset=\"https:\/\/olfactoryambition.com\/wp-content\/uploads\/2023\/03\/marketing-shooting-for-a-perfume-advertisment.webp 1344w, https:\/\/olfactoryambition.com\/wp-content\/uploads\/2023\/03\/marketing-shooting-for-a-perfume-advertisment-300x200.webp 300w, https:\/\/olfactoryambition.com\/wp-content\/uploads\/2023\/03\/marketing-shooting-for-a-perfume-advertisment-1024x683.webp 1024w, https:\/\/olfactoryambition.com\/wp-content\/uploads\/2023\/03\/marketing-shooting-for-a-perfume-advertisment-768x512.webp 768w, https:\/\/olfactoryambition.com\/wp-content\/uploads\/2023\/03\/marketing-shooting-for-a-perfume-advertisment-18x12.webp 18w\" sizes=\"(max-width: 1344px) 100vw, 1344px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-062a6b9\" data-block-id=\"062a6b9\"><style>.stk-062a6b9{height:30px !important}<\/style><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-a28f901\" id=\"the-profit-margins-and-perfume-makers-earnings\" data-block-id=\"a28f901\"><h2 class=\"stk-block-heading__text\">Les marges b\u00e9n\u00e9ficiaires et les revenus des fabricants de parfums<\/h2><\/div>\n\n\n\n<p>La marge b\u00e9n\u00e9ficiaire moyenne pour un flacon de parfum peut varier de 60 \u00e0 90%, en fonction de la marque et des efforts de marketing d\u00e9ploy\u00e9s. Le prix de d\u00e9tail final comprend tous les co\u00fbts mentionn\u00e9s ci-dessus, ainsi qu'un b\u00e9n\u00e9fice substantiel pour la marque.<\/p>\n\n\n\n<p>Combien gagnent les parfumeurs ? Cela varie. Par exemple, les parfumeurs ind\u00e9pendants ou les marques de niche peuvent ne pas faire autant de b\u00e9n\u00e9fices par flacon que les marques plus \u00e9tablies et grand public. Toutefois, ils peuvent compenser ce manque \u00e0 gagner en pratiquant des prix plus \u00e9lev\u00e9s pour leurs cr\u00e9ations uniques et artisanales. <\/p>\n\n\n\n<p>Enfin, il ne faut pas oublier qu'une part consid\u00e9rable des recettes doit \u00eatre pay\u00e9e sous forme de taxes, en fonction du pays o\u00f9 le parfum est vendu. Les taxes peuvent avoir un impact significatif sur le prix final que tu paieras pour ton parfum pr\u00e9f\u00e9r\u00e9.<\/p>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-59ca5ce\" data-block-id=\"59ca5ce\"><\/div>\n\n\n\n<p>Exemple de calcul :<\/p>\n\n\n\n<p>Supposons que nous ayons un parfum dont le co\u00fbt de fabrication est de $10 par bouteille. Ce co\u00fbt comprend le co\u00fbt des ingr\u00e9dients, de la main-d'\u0153uvre et de la production. Ajoutons maintenant les d\u00e9penses de marketing et de publicit\u00e9, que nous supposerons \u00eatre de $10 par bouteille. L'emballage, y compris la bouteille et la bo\u00eete de luxe, peut co\u00fbter $5 de plus. Les co\u00fbts de distribution, y compris l'exp\u00e9dition et le stockage, pourraient s'\u00e9lever \u00e0 environ $3 par bouteille.<\/p>\n\n\n\n<p>Ainsi, le co\u00fbt total de production et de livraison du parfum au magasin est de $10 (fabrication) + $10 (marketing) + $5 (emballage) + $3 (distribution) = $28.<\/p>\n\n\n\n<p>Supposons maintenant que le prix de d\u00e9tail soit de $100. La marge b\u00e9n\u00e9ficiaire serait de (($100 - $28) \/ $100) * 100 = 72%. N'oublions pas que le prix de d\u00e9tail de $100 est \u00e9galement soumis \u00e0 des taxes, en fonction du pays.<\/p>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-ffc634b\" data-block-id=\"ffc634b\"><\/div>\n\n\n\n<p>Voil\u00e0 donc un aper\u00e7u des coulisses de la cr\u00e9ation de ce flacon de parfum que tu aimes tant, accompagn\u00e9 d'un exemple de calcul. La prochaine fois que tu t'offriras un<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Aujourd'hui, je veux parler d'un sujet dont on ne parle pas assez : le co\u00fbt de production d'un parfum. Nous savons tous que les parfums peuvent \u00eatre assez chers, mais t'es-tu d\u00e9j\u00e0 demand\u00e9 combien cela co\u00fbtait r\u00e9ellement d'en cr\u00e9er un ? Plongeons dans ce monde de senteurs et de centimes, et faisons la lumi\u00e8re sur les aspects financiers [...]<\/p>","protected":false},"author":1,"featured_media":4085,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67],"tags":[],"class_list":["post-2689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-useful-information"],"blocksy_meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/olfactoryambition.com\/fr\/wp-json\/wp\/v2\/posts\/2689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/olfactoryambition.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/olfactoryambition.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/olfactoryambition.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/olfactoryambition.com\/fr\/wp-json\/wp\/v2\/comments?post=2689"}],"version-history":[{"count":5,"href":"https:\/\/olfactoryambition.com\/fr\/wp-json\/wp\/v2\/posts\/2689\/revisions"}],"predecessor-version":[{"id":6693,"href":"https:\/\/olfactoryambition.com\/fr\/wp-json\/wp\/v2\/posts\/2689\/revisions\/6693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/olfactoryambition.com\/fr\/wp-json\/wp\/v2\/media\/4085"}],"wp:attachment":[{"href":"https:\/\/olfactoryambition.com\/fr\/wp-json\/wp\/v2\/media?parent=2689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/olfactoryambition.com\/fr\/wp-json\/wp\/v2\/categories?post=2689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/olfactoryambition.com\/fr\/wp-json\/wp\/v2\/tags?post=2689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}