{"id":2689,"date":"2023-03-23T15:56:27","date_gmt":"2023-03-23T15:56:27","guid":{"rendered":"https:\/\/olfactoryambition.com\/?p=2689"},"modified":"2024-01-31T10:55:44","modified_gmt":"2024-01-31T10:55:44","slug":"the-costs-behind-a-bottle-of-perfume-breaking-it-down-with-an-example","status":"publish","type":"post","link":"https:\/\/olfactoryambition.com\/es\/the-costs-behind-a-bottle-of-perfume-breaking-it-down-with-an-example\/","title":{"rendered":"Los costes de un frasco de perfume: desglos\u00e1ndolos con un ejemplo"},"content":{"rendered":"<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-bef6a82\" data-block-id=\"bef6a82\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-bef6a82-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-da53c2d\" data-v=\"4\" data-block-id=\"da53c2d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-da53c2d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-da53c2d-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-471799f\" data-block-id=\"471799f\"><style>.stk-471799f{margin-bottom:0px !important}<\/style><p class=\"stk-block-text__text\">Hoy quiero hablar de algo de lo que no se habla lo suficiente: el coste de producci\u00f3n de un perfume. Todos sabemos que los perfumes pueden ser bastante caros, pero \u00bfte has preguntado alguna vez cu\u00e1nto cuesta realmente crear uno? Sumerj\u00e1monos en este mundo de aromas y c\u00e9ntimos, y arrojemos algo de luz sobre los aspectos financieros de la industria del perfume, con un ejemplo de c\u00e1lculo.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-a882d8f\" data-block-id=\"a882d8f\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-da2f572\" data-block-id=\"da2f572\"><style>.stk-da2f572{margin-bottom:50px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-da2f572-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b090f11\" data-v=\"4\" data-block-id=\"b090f11\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b090f11-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b090f11-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-422438e\" id=\"the-cost-of-manufacturing-perfume\" data-block-id=\"422438e\"><h2 class=\"stk-block-heading__text\">El coste de fabricaci\u00f3n del perfume<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-e0cf7dd\" data-block-id=\"e0cf7dd\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-e0cf7dd-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk--hide-tablet stk--hide-mobile stk-block stk-18a968b\" data-v=\"4\" data-block-id=\"18a968b\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-18a968b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-18a968b-inner-blocks\">\n<p>Entonces, \u00bfes caro fabricar un perfume? Bueno, eso depende de los ingredientes y del proceso utilizado para crearlo. Un perfume puede tener varios ingredientes, como aceites esenciales, sustancias qu\u00edmicas arom\u00e1ticas y alcoholes. El coste de estos ingredientes var\u00eda, pero por t\u00e9rmino medio, no es tan caro como podr\u00edas pensar.<\/p>\n\n\n\n<p>Por ejemplo, el coste real de fabricaci\u00f3n de un perfume puede ser s\u00f3lo una fracci\u00f3n de su precio de venta al p\u00fablico. Esto se debe a que crear un perfume en grandes cantidades puede ser relativamente barato, sobre todo si se compara con los dem\u00e1s costes que conlleva hacer llegar el producto a tus manos.<\/p>\n\n\n\n<p>Esto me lleva a la parte m\u00e1s costosa: hacer llegar el producto a las manos del consumidor. La industria del perfume es muy competitiva, y el marketing desempe\u00f1a un papel crucial a la hora de diferenciar una marca del resto. Desde el apoyo de famosos a lujosas campa\u00f1as publicitarias, las empresas se gastan una fortuna en promocionar sus fragancias.<\/p>\n\n\n\n<p>Adem\u00e1s, el envase es otro factor de coste importante. Los frascos de perfume suelen dise\u00f1arse para ser visualmente atractivos y lujosos, y a veces incluso se convierten en objetos de coleccionista. Estos frascos de lujo pueden aumentar bastante el coste total del producto.<\/p>\n\n\n\n<p>Y no nos olvidemos de la distribuci\u00f3n. Llevar los perfumes de la f\u00e1brica a las estanter\u00edas de las tiendas implica gastos de env\u00edo, almacenamiento y otros costes log\u00edsticos, que tambi\u00e9n suman.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk--hide-desktop stk-block stk-f527d40\" data-block-id=\"f527d40\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f527d40-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-185ab4b\" data-v=\"4\" data-block-id=\"185ab4b\"><style>@media screen and (min-width:690px){.stk-185ab4b{flex:1 1 calc(33.333% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (min-width:690px) and (max-width:999px){.stk-185ab4b{flex:0 1 calc(33.3% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-185ab4b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-185ab4b-inner-blocks\">\n<div class=\"wp-block-stackable-team-member stk-block-team-member stk-block stk-8fcb18f is-style-default\" data-v=\"2\" data-block-id=\"8fcb18f\"><style>.stk-8fcb18f-container{border-radius:15px !important;overflow:hidden !important}@media screen and (max-width:999px){.stk-8fcb18f-container{border-radius:15px !important;overflow:hidden !important}}@media screen and (max-width:689px){.stk-8fcb18f-container{border-radius:15px !important;overflow:hidden !important}.stk-8fcb18f .stk-block-team-member__content{min-height:0px !important}}<\/style><div class=\"stk-block-team-member__content stk-content-align stk-8fcb18f-column stk-container stk-8fcb18f-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks has-text-align-center stk-8fcb18f-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-b67bb36\" data-block-id=\"b67bb36\"><style>.stk-b67bb36 .stk-img-wrapper{width:150px !important;height:150px !important}.stk-b67bb36 .stk-img-wrapper img,.stk-b67bb36 .stk-img-wrapper::after,.stk-b67bb36 .stk-img-wrapper::before{mask-image:url('data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDAgMTAwIiBwcmVzZXJ2ZUFzcGVjdFJhdGlvPSJub25lIj48Y2lyY2xlIGN4PSI1MCIgY3k9IjUwIiByPSI1MCI+PC9jaXJjbGU+PC9zdmc+') !important;-webkit-mask-image:url('data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDAgMTAwIiBwcmVzZXJ2ZUFzcGVjdFJhdGlvPSJub25lIj48Y2lyY2xlIGN4PSI1MCIgY3k9IjUwIiByPSI1MCI+PC9jaXJjbGU+PC9zdmc+') !important}@media screen and (max-width:999px){.stk-b67bb36{margin-bottom:15px !important}.stk-b67bb36 .stk-img-wrapper{width:140px !important;height:140px !important}}@media screen and (max-width:689px){.stk-b67bb36{margin-bottom:10px !important}.stk-b67bb36 .stk-img-wrapper{width:120px !important;height:120px !important}}<\/style><figure class=\"stk-img-wrapper stk-img--shape stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-1163\" src=\"https:\/\/olfactoryambition.com\/wp-content\/uploads\/2023\/02\/My-profile-pic.jpeg\" width=\"1120\" height=\"1120\" alt=\"\" title=\"\" srcset=\"https:\/\/olfactoryambition.com\/wp-content\/uploads\/2023\/02\/My-profile-pic.jpeg 1120w, https:\/\/olfactoryambition.com\/wp-content\/uploads\/2023\/02\/My-profile-pic-300x300.jpeg 300w, https:\/\/olfactoryambition.com\/wp-content\/uploads\/2023\/02\/My-profile-pic-1024x1024.jpeg 1024w, https:\/\/olfactoryambition.com\/wp-content\/uploads\/2023\/02\/My-profile-pic-150x150.jpeg 150w, https:\/\/olfactoryambition.com\/wp-content\/uploads\/2023\/02\/My-profile-pic-768x768.jpeg 768w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c45128a\" id=\"peter-kruck\" data-block-id=\"c45128a\"><style>.stk-c45128a{margin-bottom:0px !important}@media screen and (max-width:999px){.stk-c45128a{margin-bottom:0px !important}.stk-c45128a .stk-block-heading__text{font-size:21px !important}}@media screen and (max-width:689px){.stk-c45128a{margin-bottom:0px !important}.stk-c45128a .stk-block-heading__text{font-size:18px !important}}<\/style><h3 class=\"stk-block-heading__text\">Peter Kr\u00fcck<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f792604\" data-block-id=\"f792604\"><style>@media screen and (max-width:999px){.stk-f792604{margin-bottom:15px !important}.stk-f792604 .stk-block-text__text{font-size:14px !important}}<\/style><p class=\"stk-block-text__text\">@olfactoryambition<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-1408d91\" data-block-id=\"1408d91\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-icon-button stk-block-icon-button stk-block stk-9373e90\" data-block-id=\"9373e90\"><style>.stk-9373e90 .stk-button{background:#c13584 !important}@media screen and (max-width:999px){.stk-9373e90 .stk-button .stk--inner-svg svg:last-child{height:14px !important;width:14px !important}}@media screen and (max-width:689px){.stk-9373e90 .stk-button .stk--inner-svg svg:last-child{height:12px !important;width:12px !important}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/www.instagram.com\/peter_krueck\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg data-prefix=\"fab\" data-icon=\"instagram\" class=\"svg-inline--fa fa-instagram fa-w-14\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg><\/div><\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-button stk-block-icon-button stk-block stk-bdcad39\" data-block-id=\"bdcad39\"><style>.stk-bdcad39 .stk-button{background:var(--theme-palette-color-6,#030306) !important}.stk-bdcad39 .stk-button .stk--inner-svg svg:last-child,.stk-bdcad39 .stk-button .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:var(--theme-palette-color-8,#ffffff) !important}@media screen and (max-width:999px){.stk-bdcad39 .stk-button .stk--inner-svg svg:last-child{height:14px !important;width:14px !important}}@media screen and (max-width:689px){.stk-bdcad39 .stk-button .stk--inner-svg svg:last-child{height:12px !important;width:12px !important}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/www.tiktok.com\/@olfactoryambition\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fab\" data-icon=\"tiktok\" class=\"svg-inline--fa fa-tiktok fa-w-14\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M448,209.91a210.06,210.06,0,0,1-122.77-39.25V349.38A162.55,162.55,0,1,1,185,188.31V278.2a74.62,74.62,0,1,0,52.23,71.18V0l88,0a121.18,121.18,0,0,0,1.86,22.17h0A122.18,122.18,0,0,0,381,102.39a121.43,121.43,0,0,0,67,20.14Z\"><\/path><\/svg><\/div><\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-button stk-block-icon-button stk-block stk-9b9eb7a\" data-block-id=\"9b9eb7a\"><style>.stk-9b9eb7a .stk-button{background:#c4302b !important}@media screen and (max-width:999px){.stk-9b9eb7a .stk-button .stk--inner-svg svg:last-child{height:14px !important;width:14px !important}}@media screen and (max-width:689px){.stk-9b9eb7a .stk-button{min-height:0px !important}.stk-9b9eb7a .stk-button .stk--inner-svg svg:last-child{height:12px !important;width:12px !important}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/www.youtube.com\/@olfactoryambition\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg data-prefix=\"fab\" data-icon=\"youtube\" class=\"svg-inline--fa fa-youtube fa-w-18\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg><\/div><\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cb17dfd\" data-v=\"4\" data-block-id=\"cb17dfd\"><style>@media screen and (min-width:690px){.stk-cb17dfd{flex:1 1 calc(66.66699999999999% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (min-width:690px) and (max-width:999px){.stk-cb17dfd{flex:0 1 calc(66.7% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (max-width:689px){.stk-cb17dfd{flex:0 1 calc(100% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cb17dfd-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-cb17dfd-inner-blocks\">\n<p>Entonces, \u00bfes caro fabricar un perfume? Bueno, eso depende de los ingredientes y del proceso utilizado para crearlo. Un perfume puede tener varios ingredientes, como aceites esenciales, sustancias qu\u00edmicas arom\u00e1ticas y alcoholes. El coste de estos ingredientes var\u00eda, pero por t\u00e9rmino medio, no es tan caro como podr\u00edas pensar.<\/p>\n\n\n\n<p>Por ejemplo, el coste real de fabricaci\u00f3n de un perfume puede ser s\u00f3lo una fracci\u00f3n de su precio de venta al p\u00fablico. Esto se debe a que crear un perfume en grandes cantidades puede ser relativamente barato, sobre todo si se compara con los dem\u00e1s costes que conlleva hacer llegar el producto a tus manos.<\/p>\n\n\n\n<p>Esto me lleva a la parte m\u00e1s costosa: hacer llegar el producto a las manos del consumidor. La industria del perfume es muy competitiva, y el marketing desempe\u00f1a un papel crucial a la hora de diferenciar una marca del resto. Desde el apoyo de famosos a lujosas campa\u00f1as publicitarias, las empresas se gastan una fortuna en promocionar sus fragancias.<\/p>\n\n\n\n<p>Adem\u00e1s, el envase es otro factor de coste importante. Los frascos de perfume suelen dise\u00f1arse para ser visualmente atractivos y lujosos, y a veces incluso se convierten en objetos de coleccionista. Estos frascos de lujo pueden aumentar bastante el coste total del producto.<\/p>\n\n\n\n<p>Y no nos olvidemos de la distribuci\u00f3n. Llevar los perfumes de la f\u00e1brica a las estanter\u00edas de las tiendas implica gastos de env\u00edo, almacenamiento y otros costes log\u00edsticos, que tambi\u00e9n suman.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-c9587f9\" data-block-id=\"c9587f9\"><style>.stk-c9587f9{height:50px !important}@media screen and (max-width:689px){.stk-c9587f9{height:50px !important}}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-04c9c65 is-style-default\" data-v=\"2\" data-block-id=\"04c9c65\"><style>.stk-04c9c65{padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-bottom:0px !important}.stk-04c9c65-container{box-shadow:7px 5px 30px #48497927 !important}.stk-04c9c65 .stk-block-call-to-action__content{padding-top:10px !important;padding-right:16px !important;padding-bottom:16px !important;padding-left:16px !important}@media screen and (max-width:689px){.stk-04c9c65{margin-bottom:0px !important}}<\/style><div class=\"stk-block-call-to-action__content stk-content-align stk-04c9c65-column stk-container stk-04c9c65-container stk-hover-parent\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-04c9c65-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-224e2ca\" data-block-id=\"224e2ca\"><style>.stk-224e2ca{margin-bottom:14px !important}.stk-224e2ca .stk-block-text__text{font-size:26px !important;font-weight:500 !important}@media screen and (max-width:999px){.stk-224e2ca .stk-block-text__text{font-size:26px !important}}@media screen and (max-width:689px){.stk-224e2ca .stk-block-text__text{font-size:22px !important}}<\/style><p class=\"stk-block-text__text\">Consulta los siguientes recursos:<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-5cf8ee5\" data-block-id=\"5cf8ee5\"><style>.stk-5cf8ee5{padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important}.stk-5cf8ee5 .stk-inner-blocks{column-gap:30px !important}.stk-5cf8ee5 .stk-block-button,.stk-5cf8ee5 .stk-block-icon-button{flex:1 !important}@media screen and (max-width:999px){.stk-5cf8ee5 .stk-inner-blocks{column-gap:1px !important;row-gap:15px !important}.stk-5cf8ee5 .stk-button-group{flex-wrap:wrap !important;flex-direction:row !important;align-items:center !important}.stk-5cf8ee5 .stk-block{flex-basis:0 !important}}@media screen and (max-width:689px){.stk-5cf8ee5 .stk-inner-blocks{column-gap:1px !important;row-gap:10px !important}}<\/style><div class=\"stk-row stk-inner-blocks has-text-align-left has-text-align-left-mobile stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-ff27671\" data-block-id=\"ff27671\"><style>.stk-ff27671{padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important}.stk-ff27671 .stk-button{padding-top:8px !important;padding-bottom:8px !important;background:#12a4e3e3 !important;border-radius:0px !important}.stk-ff27671 .stk-button .stk--inner-svg svg:last-child,.stk-ff27671 .stk-button .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:var(--theme-palette-color-1,#fd5a37) !important}.stk-ff27671 .stk-button__inner-text{font-size:14px !important}@media screen and (max-width:999px){.stk-ff27671 .stk-button__inner-text{font-size:13px !important}}@media screen and (max-width:689px){.stk-ff27671 .stk-button{padding-top:10px !important;padding-bottom:10px !important}.stk-ff27671 .stk-button__inner-text{font-size:10px !important}}<\/style><a class=\"stk-link stk-button stk--hover-effect-scale-more\" href=\"https:\/\/olfactoryambition.com\/es\/mens-fragrances\/\"><span class=\"stk-button__inner-text\">Hombres<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-57c913f\" data-block-id=\"57c913f\"><style>.stk-57c913f{padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important}.stk-57c913f .stk-button{padding-top:8px !important;padding-bottom:8px !important;background:#ed2b99c7 !important;border-radius:0px !important}.stk-57c913f .stk-button .stk--inner-svg svg:last-child,.stk-57c913f .stk-button .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:var(--theme-palette-color-1,#fd5a37) !important}.stk-57c913f .stk-button__inner-text{font-size:14px !important}@media screen and (max-width:999px){.stk-57c913f .stk-button__inner-text{font-size:13px !important}}@media screen and (max-width:689px){.stk-57c913f .stk-button{padding-top:10px !important;padding-bottom:10px !important}.stk-57c913f .stk-button__inner-text{font-size:10px !important}}<\/style><a class=\"stk-link stk-button stk--hover-effect-scale-more\" href=\"https:\/\/olfactoryambition.com\/es\/women-fragrances\/\"><span class=\"stk-button__inner-text\">Mujeres<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-a863784\" data-block-id=\"a863784\"><style>.stk-a863784 .stk-button{padding-top:8px !important;padding-bottom:8px !important;background:var(--theme-palette-color-6,#030306) !important}.stk-a863784 .stk-button__inner-text{font-size:14px !important;color:var(--theme-palette-color-8,#ffffff) !important}@media screen and (max-width:999px){.stk-a863784 .stk-button__inner-text{font-size:13px !important}}@media screen and (max-width:689px){.stk-a863784 .stk-button{padding-top:10px !important;padding-bottom:10px !important}.stk-a863784 .stk-button__inner-text{font-size:10px !important}}<\/style><a class=\"stk-link stk-button stk--hover-effect-scale-more\" href=\"https:\/\/olfactoryambition.com\/es\/recommendations\/\"><span class=\"has-text-color stk-button__inner-text\">Recomendaciones<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-80bda28\" data-block-id=\"80bda28\"><style>.stk-80bda28 .stk-button{padding-top:8px !important;padding-right:50px !important;padding-bottom:8px !important;padding-left:50px !important;background:var(--theme-palette-color-6,#030306) !important}.stk-80bda28 .stk-button__inner-text{font-size:14px !important;color:var(--theme-palette-color-8,#ffffff) !important}@media screen and (max-width:999px){.stk-80bda28 .stk-button__inner-text{font-size:13px !important}}@media screen and (max-width:689px){.stk-80bda28 .stk-button{padding-top:10px !important;padding-bottom:10px !important}.stk-80bda28 .stk-button__inner-text{font-size:10px !important}}<\/style><a class=\"stk-link stk-button stk--hover-effect-scale-more\" href=\"https:\/\/olfactoryambition.com\/es\/fragrances-by-brands\/\"><span class=\"has-text-color stk-button__inner-text\">Marcas<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-b30a0e6\" data-block-id=\"b30a0e6\"><style>.stk-b30a0e6 .stk-button{padding-top:8px !important;padding-right:36px !important;padding-bottom:8px !important;padding-left:36px !important;background:var(--theme-palette-color-6,#030306) !important}.stk-b30a0e6 .stk-button .stk--inner-svg svg:last-child,.stk-b30a0e6 .stk-button .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:var(--theme-palette-color-1,#fd5a37) !important}.stk-b30a0e6 .stk-button__inner-text{font-size:14px !important;color:var(--theme-palette-color-8,#ffffff) !important}@media screen and (max-width:999px){.stk-b30a0e6 .stk-button__inner-text{font-size:13px !important}}@media screen and (max-width:689px){.stk-b30a0e6 .stk-button{padding-top:10px !important;padding-bottom:10px !important}.stk-b30a0e6 .stk-button__inner-text{font-size:10px !important}}<\/style><a class=\"stk-link stk-button stk--hover-effect-scale-more\" href=\"https:\/\/olfactoryambition.com\/es\/knowledge\/\"><span class=\"has-text-color stk-button__inner-text\">Conocimientos<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-eada6f0\" data-block-id=\"eada6f0\"><style>.stk-eada6f0{height:50px !important}@media screen and (max-width:689px){.stk-eada6f0{height:50px !important}}<\/style><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-dab0d8d\" data-block-id=\"dab0d8d\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-4087\" src=\"https:\/\/olfactoryambition.com\/wp-content\/uploads\/2023\/03\/marketing-shooting-for-a-perfume-advertisment.webp\" width=\"1344\" height=\"896\" alt=\"rodaje de marketing para el anuncio de un perfume que contribuye a su coste\" title=\"\" srcset=\"https:\/\/olfactoryambition.com\/wp-content\/uploads\/2023\/03\/marketing-shooting-for-a-perfume-advertisment.webp 1344w, https:\/\/olfactoryambition.com\/wp-content\/uploads\/2023\/03\/marketing-shooting-for-a-perfume-advertisment-300x200.webp 300w, https:\/\/olfactoryambition.com\/wp-content\/uploads\/2023\/03\/marketing-shooting-for-a-perfume-advertisment-1024x683.webp 1024w, https:\/\/olfactoryambition.com\/wp-content\/uploads\/2023\/03\/marketing-shooting-for-a-perfume-advertisment-768x512.webp 768w, https:\/\/olfactoryambition.com\/wp-content\/uploads\/2023\/03\/marketing-shooting-for-a-perfume-advertisment-18x12.webp 18w\" sizes=\"(max-width: 1344px) 100vw, 1344px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-062a6b9\" data-block-id=\"062a6b9\"><style>.stk-062a6b9{height:30px !important}<\/style><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-a28f901\" id=\"the-profit-margins-and-perfume-makers-earnings\" data-block-id=\"a28f901\"><h2 class=\"stk-block-heading__text\">Los m\u00e1rgenes de beneficio y las ganancias de los fabricantes de perfumes<\/h2><\/div>\n\n\n\n<p>El margen de beneficio medio de un frasco de perfume puede oscilar entre 60-90%, dependiendo de la marca y de los esfuerzos de marketing que haya detr\u00e1s. El precio final de venta al p\u00fablico incluye todos los costes que he mencionado antes, m\u00e1s un beneficio saludable para la marca.<\/p>\n\n\n\n<p>\u00bfCu\u00e1nto ganan los perfumistas? Bueno, eso var\u00eda. Por ejemplo, es posible que los perfumistas independientes o las marcas especializadas no obtengan tantos beneficios por frasco como las marcas convencionales m\u00e1s establecidas. Sin embargo, pueden compensarlo cobrando precios m\u00e1s altos por sus creaciones \u00fanicas y artesanales. <\/p>\n\n\n\n<p>Por \u00faltimo, no debemos olvidar que hay que pagar una parte considerable de los ingresos en concepto de impuestos, dependiendo del pa\u00eds donde se venda el perfume. Los impuestos pueden tener un impacto significativo en el precio final que pagas por tu fragancia favorita.<\/p>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-59ca5ce\" data-block-id=\"59ca5ce\"><\/div>\n\n\n\n<p>Ejemplo de c\u00e1lculo:<\/p>\n\n\n\n<p>Supongamos que tenemos un perfume con un coste de fabricaci\u00f3n de $10 por frasco. Esto incluye el coste de los ingredientes, la mano de obra y la producci\u00f3n. Ahora, a\u00f1adamos los gastos de marketing y publicidad, que supondremos que son de $10 por frasco. El envasado, incluida la botella y la caja de fantas\u00eda, puede costar otros $5. Los gastos de distribuci\u00f3n, incluidos el env\u00edo y el almacenamiento, podr\u00edan rondar $3 por botella.<\/p>\n\n\n\n<p>Por tanto, el coste total de producci\u00f3n y entrega del perfume a la tienda es de $10 (fabricaci\u00f3n) + $10 (comercializaci\u00f3n) + $5 (envasado) + $3 (distribuci\u00f3n) = $28.<\/p>\n\n\n\n<p>Ahora, supongamos que el precio de venta al p\u00fablico es de $100. El margen de beneficio ser\u00eda (($100 - $28) \/ $100) * 100 = 72%. Y no olvides que tambi\u00e9n habr\u00e1 impuestos sobre el precio de venta al p\u00fablico de $100, dependiendo del pa\u00eds.<\/p>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-ffc634b\" data-block-id=\"ffc634b\"><\/div>\n\n\n\n<p>As\u00ed que ah\u00ed lo tienes: una mirada entre bastidores a los costes que conlleva la creaci\u00f3n de ese frasco de perfume que tanto te gusta, junto con un ejemplo de c\u00e1lculo. La pr\u00f3xima vez que te eches<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Hoy quiero hablar de algo de lo que no se habla lo suficiente: el coste de producci\u00f3n de un perfume. Todos sabemos que los perfumes pueden ser bastante caros, pero \u00bfte has preguntado alguna vez cu\u00e1nto cuesta realmente crear uno? Sumerj\u00e1monos en este mundo de aromas y c\u00e9ntimos, y arrojemos algo de luz sobre el [...]<\/p>","protected":false},"author":1,"featured_media":4085,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67],"tags":[],"class_list":["post-2689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-useful-information"],"blocksy_meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/olfactoryambition.com\/es\/wp-json\/wp\/v2\/posts\/2689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/olfactoryambition.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/olfactoryambition.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/olfactoryambition.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/olfactoryambition.com\/es\/wp-json\/wp\/v2\/comments?post=2689"}],"version-history":[{"count":5,"href":"https:\/\/olfactoryambition.com\/es\/wp-json\/wp\/v2\/posts\/2689\/revisions"}],"predecessor-version":[{"id":6693,"href":"https:\/\/olfactoryambition.com\/es\/wp-json\/wp\/v2\/posts\/2689\/revisions\/6693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/olfactoryambition.com\/es\/wp-json\/wp\/v2\/media\/4085"}],"wp:attachment":[{"href":"https:\/\/olfactoryambition.com\/es\/wp-json\/wp\/v2\/media?parent=2689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/olfactoryambition.com\/es\/wp-json\/wp\/v2\/categories?post=2689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/olfactoryambition.com\/es\/wp-json\/wp\/v2\/tags?post=2689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}